11 Tips To Start Your Fashion Blog on a Budget

11 Tips To Start Your Fashion Blog on a Budget

 

Getting Your Foot Through the Door:

It may take you a few years before you attempt to start a fashion blog or, you may already have one; either way you are wondering how do I stand out and, get ahead. Before even attempting to write you need to spend about $10 on a domain. Make sure your domain is going to be relatable to your website. Do not try and, go for the free spots to write on like BlogSpot they will not make your site professional looking. You want your site to have a focus and, your focus needs to be portrayed.

 

 

Find Your Niche:

Your blog will be competing against thousands of other blogs that are already established. What will make you stand out? What type of fashion will you be focused on? What labels/brands will you be wearing? This is all important to know from the very beginning. You will want to have many posts using the label/brand before approaching them with an offer to use their clothing in your blog. Once you find your niche, be bold, daring and, different. If you are focused on high-fashion make sure your pictures are editorial and, fit for a magazine. If you are going towards ethical fashion make statements and, keep up with ethical topics. You will need to be the writer, creator, photographer and, editor when it comes to your blog. To save on pictures, because most pictures need to be taken by someone else, find a family member or, friend interested in photography and, have them take the photos. Make sure to discuss what your image is and, what the theme for the photos are in advance; saving you time as well as, having the photographer understand your perspective will bring your image to life. Instead of paying cash, which,  you would not be able to afford, offer up an exchange. Give your photographer credit for each photo, leave a bio on the bottom of each of your blog posts along with a website or, way for someone else to contact the photographer if they enjoyed their work. You can also, offer up an interview post as well as, credit on all your social media posts. You should be able to find someone even if it is at a local art school who is pursuing photography and, needs photos for their portfolio. Not only, would you be making a new friend but, also, a great contact as they further their career in the industry.

 

Who Are You Writing For:

You have your website, an idea of what content you want to create and, a photographer but, what about your target market. Who are you writing for? What do they want to hear about? What makes your content interesting and, engaging? All the outfits you wear and, clothing you own is targeted, branded and, promoted in hopes that you will purchase it. Finding your target market could be challenge if you have no idea who you are writing to. When a buyer in the fashion industry is buying for their customers they have an idea of their demographic and, psychographic. You need to know what age, gender you would like to write to and, their finical income. Gathering all this information will help to form the type of content you can write. This content will appeal to that specific audience. An example would be, a female in her early thirties to early fifties with an income of $70,000 a year who lives in an urban area. Now you know who your customer is but, you need to break it down a bit further; she has $500 expendable money for clothing. Now you can understand what kind of labels/brands your target audience can afford and, that is what you will be promoting into all your pictures. The object of the blog in your mind isn’t to sell clothing but, if you have any chance with working with a fashion company they need to see your target market and, how well their items will sell if they give them to you to wear. If you are going for high-fashioned posts you better make sure your target market has the means to purchase this clothing otherwise your blog will not thrive.

 

Social Media Is Key:

If you are going to have a blog you better have every form of social media possible. Blogs have become less desirable than posting on Instagram, where your target audience doesn’t have to read a post and, gets to see cute outfits. Your followers may want to purchase the outfit you are wearing right off Instagram which is when a company will seek you out to work with. You will have a long way to go until that happens so, you need to have a photo ready for all your accounts; fashion photos, outfits of the day, occasion ideas. Use all the social media to your advantage it will not only promote your blog but, if done right you will start to be a well-known face on social media platforms. Facebook, Instagram, Twitter, Tumblr, Pinterest and, many other platforms will become your best friend; make sure you are easy to find with your handles all being the same. The handles need to relate back to your blog where your audience will start to build up. Do not under estimate the power of social media because it is important for companies to see you have a following and, it’s a free way to advertise your blog.

 

 

Build Your Content:

In blogging you will be putting all your creativity and, hard work for everyone to see so, make sure you are ready for the critics. Build up that tough skin and, flood your feed with amazing content. Chances are the first couple of posts won’t get any hits and, it may take you awhile to build up your audience, no matter what, keep posting. Your content should be posted every day for at least a year before you decide to get a schedule of when you are planning to upload content. Writing every day for three hundred and, sixty-five days may get to be a bit draining and, speaking from experience you will not have time to write one post a day. Instead, pick three days a week and, write a weeks’ worth of posts each day, yes, seven posts in one day. It will be much easier for you to continue to upload if you schedule your uploads. So, if you have picked Monday to write seven days’ worth of posts for next week and, you schedule them all out they will upload without you having to constantly check. You may need to have many pictures taken at once to be able to keep up with the uploading schedule. Twice a month gather your photographer , your ideas and, take two days to shoot all the content that is needed. You will, need pictures of all your social media so, don’t forget that. Each day you will need to post on your social media or, you can use a new platform that is free such as, HootSuite and, schedule the posts when you do all your writing. It is all about saving you time and, helping your content grow. Writers block is a real thing, I can vouch, even as a blogger so, take one day out of the month and, list all your topics for the month. If you are writing about celebrity fashion, you can just have that as one of your posting topics and, put a new celebrity in each week, be flexible but, be organized.

 

 

Personality Is key:

If you are not a model and, have decided to put yourself in front of the camera it may be intimidating. Do not fret, you will not be camera shy for long because you are your blog and, you better get used to your face and, body being on your blog every single day. That is part of what makes your blog so special, you are an individual with your own unique and, creative traits. Let your personality exude from the pages of your blog as if, your reader is sitting beside you listening to you read. Let them feel your emotion through your photos and, let your fashion style become your signature. Do not follow another blog and, do not compare yourself, it is all too easy to and, can be frustrating. This is your mind coming to shine through your blog and, that is what your readers want to see. Portray yourself, as if you are speaking to your best friend of course, your writing maybe a different and, the pictures maybe be a bit more professional but, your personality will forever remain the same. Sometimes your audience may want quirky pictures, sensual pictures, innovative pictures. It is up to you and, your photographer to help capture your true self through the lens and, up to you to do so, through the writing.

 

Set Up a Media Kit:

Now that your blog has flourished and, you have quite a following it is time to reach out to companies. I suggest starting with local clothing stores or, designers and, work your way up gathering experience. Before you start calling around, hold on, there is a protocol and, a way to go about asking to get sent clothing or, to be paid to wear the brands clothing. To collaborate with these brands, you need to send them a media kit which outlines key facts and, statistics about your blog. Your media kit is selling your blog and, you will need an impressive kit that gets your blog noticed. Putting together a media kit may be a process but, it is much easier than continuing to write emails to companies that are most likely not interested in working with you. Your Media Kit is designed to help you tell the company about your blog and, see if they are the right fit. It is a professional way of presenting your blog to the company. Make sure you do an extensive amount of research in putting together a media kit and, see if your blog is ready for that step. First impressions are important and, if you have a small following and, don’t have a large social media following wait until you know a brand will work with your blog.

 

 

Build A Team:

If you are working for companies and, the work load is getting to be too much you need to hire a team. Your team will constant of professionals that can help you grow and expand your business. Make sure you are hiring professionals that will take off the work load placed on you and, that you are prepared to pay employees. Before you go ahead and, hire employees you may want to hire a company that will help you with taxes, payroll, insurance etc. It is still a must that you abide by federal and, state taxes even when you are getting paid by these companies. The tasks that you are not able to accomplish should be given to your employees which, means you may need to hire a writer, social media expert and, someone to organize your business so, you can continue to grow your blog. Whatever you need help with do not be afraid to pass on work to your employees but, as I said be sure that you are in that stage and, that you have plenty of money to afford this luxury. A lot blogs hire a few freelancers to do regular posts for them which, maybe where you want to find your employees until you are ready for a few full-time employees.

 

 

How Am I Making Money:

It will take time to earn the kind of money that you would expect but, good things come to those that wait and, of course, put all their hard work into. If you know about blogs, you will know you get paid by google analytics, ads, affiliate links and, sponsorships. But, hold the phone, the sponsorships and, regular ads will come later, right now you are in the stages of proving yourself. You will set up your blog with google analytics; it pays you for ads that it generates on the blog. Once you have that set up it will be difficult to earn money since your traffic will be low at first but, that is why you never put your eggs in one basket and, divvy it up. Affiliate links are a large part of how bloggers make money; you will get a certain percentage when a reader clicks on the affiliate link that you placed on your blog and, purchases the item or, items. There are many companies with affiliate links and, you must do research to see what affiliate links will work best with your blog style. It is important that you do not saturate your blog with links but, find a balance that will work for you and, your reader. Once, your blog becomes sought after or, you gain enough of a following you will be asked by fashion companies to place ads on your blog. You can make quite a bit off these ads depending upon their size and, placement; basically, you are selling ad space on your site, that happens to be a blog. If you have your media kit put together start to send it out to companies and, then you should start to receive jobs. Before you get a yes, you may get a lot of no’s, keep your chin up and, continue to send out your media kits. After a while your kits may get noticed and, you will have a new collaboration with a brand you love.

 

Bonus Tips & Tricks That Are Budget Friendly:

Starting a fashion blog can be a bit stressful but, with this list you should be ready to go full steam ahead. Stay focused, know what you will be writing about and, have your target market in mind. You may want to create a little booklet of your goals and, maybe even come up with a business plan. Buy yourself a planner or just do it all digitally and, have it send reminders to you. Personally, I enjoy having an old-fashioned planner that I can write in but, this is the age of technology so, why not use it and, save yourself some money. Money that will be coming out of your pocket will be mostly for clothing so, hang in strong you might want to frequent thrift stores at first; you are still promoting the brands/labels you love and, no one will know the difference. Find designers who are in fashion school and, want to get their creations out. If you can reach out to fashion students make sure you give them the option of each photo having the designer name under it, bio at the bottom of your blog post and, credit when posted on social media. You just got a new outfit, helped a designer get their clothing known and, may have discovered the next CoCo Chanel. Another way for you to save some money is to, upcycle clothing, it has become the latest trend in fashion. If you aren’t aware, upcycling is turning a piece of clothing you have and, transforming it into another piece of clothing. This will help your wardrobe expand because having three hundred and, sixty-five outfits a year can be a bit tricky when you don’t have the money. Take a piece of clothing and, do not sew it but, tie it which, will turn it into an extra skirt or dress, voila, you have another article of clothing. Using an accessory to turn an outfit into a brand-new outfit is clever and, budget friendly. Scarves were a big trend with purses to make them look cute but, did you ever think a scarf could turn your purse into another piece in your wardrobe. Be sure to switch up your hair and, makeup never clashing with another photo already taken. Because, this can be tricky, I suggest you lay out your clothing and makeup inspiration for each photo shoot, then, take a picture of each outfit. You will have all the pictures printed and, available for your next photo shoot. Accessories are crucial to your outfits so, make sure to buy timeless pieces that will never fade out of style; this will stop you from having to keep spending money on new pieces. Do your own hair and makeup or, offer it up to a friend or up and, coming makeup/nail artist. You can offer the same deal as the one you offered the designer. Use nature as your background and, never pay for any kind of sets when you are in the beginning stages of blogging. There are plenty of cool graffiti, parks and, towns for you to borrow the background.

Credit Yourself:

Just like you are giving everyone else credit, give credit to yourself. You are the one who is a stylist, creative director, makeup artist, writer and, you need to make sure you put that at the end of every post. Even though, this is your blog, your readers do not know who you have hired and, you need to make it known that you have put in all this work. If your styling gets noticed, you may be asked to do a styling job for a company or, for a new brand that is launching. Make sure you credit yourself in your Instagram posts as well.

 

Now you are ready to launch your new fashion blog. Take these tips and, tricks to go do what you do best. Remember to take a breath, learn and, concur what you came to do. Articles with substance are important so, even if you are posting about your pictures make sure to include topics and, content people will read. Your blog is not Instagram and, if you can get your readers engaged in your content you will go far.

Credit Yourself:

Just like you are giving everyone else credit, give credit to yourself. You are the one who is a stylist, creative director, makeup artist, writer and, you need to make sure you put that at the end of every post. Even though, this is your blog, your readers do not know who you have hired and, you need to make it known that you have put in all this work. If your styling gets noticed, you may be asked to do a styling job for a company or, for a new brand that is launching. Make sure you credit yourself in your Instagram posts as well.

 

Now you are ready to launch your new fashion blog. Take these tips and, tricks to go do what you do best. Remember to take a breath, learn and, concur what you came to do. Articles with substance are important so, even if you are posting about your pictures make sure to include topics and, content people will read. Your blog is not Instagram and, if you can get your readers engaged in your content you will go far.

Capsule Wardrobe Haul-Prana

Ciao Tutti,

As you all know my capsule wardrobe is coming together well. To save a bit of money I will be looking for some finds at thrift stores as well as, Poshmark. Let’s talk about my latest purchase from Prana an ethical store I found online. I have worn all of there clothing a few times and, I love them. They are comfortable and, perfect for all of my classes I have been taking. I am really putting all of the clothing to the test by wearing them not only to workout but, in everyday life. I bought the leggings specifically so, they can be worn in everyday living and, working out. While learning about capsule wardrobes I have found that your wardrobe should be versatile. Even though your athletic wear does not count toward your 37-?? items if you are on a budget like I am it is important to recognize it and, only purchase items that you will be wearing in more than one way. Basic colors such as black, white, and nude should be the first colored items that you purchase. After having the basics you add the accessories that will make each outfit unique. I have a few more purchases to make and, they may be spread out throughout the next couple of months depending on my budget. If you are looking for ethical stores such as Prana stay tuned I have been doing a ridiculous amount of research.

 Gabi Legging

                             Gabbi leggings on sale for $37.50

Blue Sol Boost Printed Top

                           Boost Printed Top on sale for $32.50

I also, got two headbands but, it looks like they are sold out on the website. If you would like to see my YouTube haul on the clothing the link will be below.

 

Zara Goes Ethical…

Well, I think the fashion industry has heard us loud and clear! Zara has made an ethical/ sustainable collection although, they were vague on the details, this is a step up for the mainstream fashion industry!  When I saw Zara launched an ethical clothing line my first thought was, ” Is Zara just trying to make money off of the ethical trend? ” To answer my question, I would say, “Yes, they are.” We can only applaud this because Zara may be starting a trend throughout the industry which will not only help spread our ethical message but, it will also, result in helping our planet. When you think about “earth” it is larger concept that some us may not be able to grasp. But, if you look at it as your backyard it is possible to conceive helping that little part of the planet. Now, think about others’ backyards all around the country, some of which are non existent because of  excess waste, and pollution. Imagine all of these things right in your backyard; your beautifully landscaped backyard no longer exist and, you helped in the destruction of not only your backyard but, many others. Now go to your sink and, pour yourself a glass of water this is a luxury that man countries do not have. Why is it that they can’t drink their water? The fast fashion industry that we made happen is one of the largest contributors. By using dyes that are filled with chemicals we are not only being extremely wasteful but, dumping the excess dyes into the water. A large population of the world turns a blind eye to all of the horrible methods of how our clothing is made. Some are unaware of the factories/water problem and, I feel it is all of our responsibilities to take action. By expressing the need for an ethical lifestyle we move companies like Zara, toward an ethical approach to their companies. Turning many companies into ethical companies should be one the many goals we set out accomplish on our journey to helping ours’ and others’ backyards.

Have an enlightening and adventurous day,

allie

http://www.zara.com/us/en/woman/join-life/editorial-c861040.html

 

 

 

 

Hanky Panky: Capsule Wardrobe Update

Are you ready for some Hanky Panky…… underwear that is…. it’s so cheeky. As you know I am putting to together my ethical capsule wardrobe and, that means from head to toe. I realized I should toss my older underwear, and refresh my undergarment wardrobe. I searched for about two hours online which led me to the site Hanky Panky. Normally I would not see

underwear as an investment piece but, in this case I did and, I splurged a bit. The pricing isn’t so different from the ever so famous Victoria’s Secret, with a great bonus of ethical underwear I couldn’t pass them up. I only got four undergarments as that is what I can afford at the moment. Below I will show you a few pictures of the underwear and, the link to purchase them. It is time that we all get a conscious mind that focuses on what is important when it comes to the fashion industry; for me, that is fair trade, ethically made clothing. I support others who work very hard to bring us amazing clothing.

The Ethical Side Of Hanky Panky & Story:

Victoria’s Secret can be kept because there is a reason Hanky Panky’s trade mark is ” The World’s Most Comfortable Thong.” From the moment I clicked submit order to the moment I tried on a pair of Hanky’s silky smooth undies I knew they were something special. Since 1977 Gale Epstein has been creating the world’s phenomenon of underwear. I just want to know why hadn’t I heard about them sooner. Hanky Panky’s undergarments are made & fabric is grown in the U.S. using their signature lace knitting and Supima cotton. The reason their things are so comfy is because the use over 30 yards of thread per thong which means more stitches per inch not only does that equal extreme softness but, it also, equals longer lasting things! Instead of having to go out every month to by new underwear I will just have a set for each capsule wardrobe then, wha-la long lasting and, minimalistic undergarments! I have tested these thongs while working out and, they have not slipped so far and, you know what I mean if you move at all with a thong on. Well, these are technically g-strings but, same thing… either way there hasn’t been any ajusting of the underwear mid-workout which is fantastic! I really love the bikini bottoms better known as Vikini 2 Pack; they are great to wear to bed and silky smooth… They will defiantly be part of each seasons capsule wardrobe. Oh, in case you didn’t realize I am slowly making a capsule wardrobe for undergarments, athletic wear, shoes, and of course my regular wardrobe of 37-40 pieces of clothing. It has been quite an adventure and, my next step is bras.. For anyone who has a larger chest and smaller number like a 36 then, you will know finding a bra is next to impossible and, even when you do they are crazy expensive. If you know of an ethical site that sells larger bust sizes like 36DDD I would love to know where to get one! In the mean-time I will keep searching and, hopefully find one! When I do you all with be the first to know. Stay tuned for my capsule wardrobe updates coming your way!

Have an enlightening and, adventurous day,

allie

 

 

Trending: Vibram Furoshiki

Hello Loves,

I was searching online today through facebook and, I found the link to some new and, awesome vibram shoes. They fold over your feet instead of tying them up. they are so new I am only finding one review for them on YouTube. From watching the review it looks like the shoe could use a little more support/stability. I am wondering if I were to walk around int the shoe if my toe would keep slipping forward? I have not ha luck with getting vibram shoes second hand in the past because they don’t seems to fit vibram-wrap-shoesquite right. If I could actually try on a vibram shoe at the store I’m sure I could find my fit. As the vibram furoshiki is a new trend within the fitness industry is it possible companies like Nike will hop on board to make a similar shoe? The look of this shoe is much more attractive then the 5 finger vibrams which might make them more appealing to the customer. The guy that did the review said that he would be returning the shoe because of the fit and the fabric. he fabric looked extremely thin which is a little alarming when it is there to protect your foot. When I first saw them  thought they’d be great for Italy; they don’t look like sneaker and, they are stylish enough to par with jeans. Than, watching the review I decided they are probably not quite right for my feet. I went to the website to investigate further and, they were over $100 so, I wouldn’t be able to get them anyway. I shop a lot of second hand for a reason. Do you think this trend will catch on or do you think it will be a dud poll in with your comments down below.

Have an enlightening and adventurous day,

allie

 

 

 

Les Sublimes- Ethical & Sustainable Fashion

Beautiful wardrobe essentials. Without the compromise.

#lessublimesles sublimes 1

 

Today is an exciting day, Les Sublimes has launched their new collection, The Made In France Collection. Throughout the post you will get a sneak peek at the collection while, hearing about Les Sublimes and, why I think they are a must have for your capsule wardrobe. les sublimes

” Infuse your work with soul, creativity, & love.”

“Be defined by your kindness towards others.”

” Travel the world.”

” Lead a balanced life of quality, & not quantity.”

“Be Silly.”

les sublimes 3All core values that I want when choosing clothing for my capsule wardrobe, this is what the company Les Sublimes embodies. They believe in the mantra, ” Beautiful wardrobe essentials without compromise.”

The Made in France Collection puts a classic touch by bringing the customer the ultimate essentials. When it comes to a capsule wardrobe, these pieces are perfect to bring to life and, capture the

momenles sublimes 4t. The clothing is functional and, easily styled toward your unique personality. Please join me in welcoming Les Sublimes’ Made in France Collection. If you are interested in pre-ordering  the collection the link will be down below.

Supporting ethical & sustainable is so important to enhance the fashion industry and, to show them that this is the way we want to head towards. Our world needs our help if we are planning on having feature fashion, travel lovers such as ourselves who would enjoy what we call home. I have chatted about the problem with dying fabric and, the decrease in the drinkable water on our planet. Three quarters of the earth’s surface is water, while about .37% is drinkable, that is less then 1%. The fashion industry is contributing in the decline of drinkable water and, by supporting ethical & sustainable fashion companies we are helping the planet. We are also, helping better the workers lives who are treated fairly when it les sublimes 2comes to ethical fashion companies. By wearing clothing that is sustainable, you will be wear it for a number of years which would normally be called “wardrobe staples.” Now, every piece in your wardrobe and, potential capsule wardrobe will be essential and last for years. Buying fast fashion needs to be put to a stop and, replaced by clothing you will wear for five to ten years to come. When you are done with your piece of clothing, gift it to a friend, someone in need, or resell it on places like Poshmark for a couple extra bucks to re-invest in your capsule wardrobe.

By supporting Les sublimes you will be supporting an education project they have going on in Kenya.

 

The Made In France Collection:

Les sublimes Buenos Aires Dress Les Sublimes London Dress Les Sublimes Paris Tank Les Sublimes Pokhara Tee Les Sublimes Stockholm Tee Les Sublimes Tokyo Tank

 

 

Pre-Order Les Sublimes’ The Made In France Collection: https://igg.me/at/lessublimes

 

Les Sublimes Brand Name Transparent Logo in Black Web Ready 240px